You are already familiar with the term SEO. It is an acronym for Search Engine Optimization, which is a marketing technique that delivers organic or natural results. Let us make it shorter and simpler – SEO helps in bringing traffic to your website. So, what is SEO writing?
SEO writing is different from content writing, news writing and story writing. How? Other types of articles are written with the human reader in mind. SEO articles are written for the human reader as well as the search engines.
Before you can begin writing a SEO article, you need to identify the keywords around which you are going to develop your content. Let us say you want to write an article about the Renault Duster, for example. In this case, you will develop your content around the primary keywords such as Renault Duster, Renault, Duster, Renault SUV, Renault India, Duster SUV and SUV. In addition, you can even use secondary keywords like off-road vehicle, manly vehicle, affordable SUV and economical SUV. The secondary keywords should be related closely to the primary keywords.
Of course, you should also take care of your grammar. While the search engines cannot distinguish between good and bad grammar, your human readers can. If you don’t want your readers to look elsewhere, you should ensure that your content is informative and sensible.
Thus, it becomes critical to stuff keywords in a balanced and sensible manner. It is the only way to satisfy both the search engines and the human readers.