What is SEO? The term SEO stands for Search Engine Optimization. In simple words, the term describes the organic techniques used to ensure that your website is reachable by a search engine.

seoFor example – You have a website that focuses exclusively on the latest cars in the market. Obviously, you will want your website to appear in the first page results when someone does a search for best cars in India, cheap cars India or affordable cars India. This is where SEO comes into the picture.

Proper application of SEO techniques will help in increasing your website ranking, which will eventually increase brand awareness and boost revenues. Now that you know the ABCs of SEO, let us have a look at SEM.