SEO vs SEM
You now have a fair understanding of both the SEM as well as SEO concepts. You are probably still wondering – what is the difference between SEO and SEM?
In simple words, SEM is a far broader term than SEO. In fact, if you look at the larger picture, you will understand that SEO is merely a part of SEM. SEO techniques aim to provide better natural search results for your website. Other online advertising techniques like paid search engine listing and social media advertising follow a different path to achieve the same objective, which is to improve your website’s visibility. All of the online advertising techniques mentioned above come under the SEM banner.
Hence, you should understand that SEO and SEM neither are the same thing nor are they different concepts. It is just that the former is a subset (or, a child) of the latter. So, when you decide to use SEO for your website, you are actually going for an SEM technique.
In addition to all of the above, here is one more thing you should keep in mind – no SEM campaign is compete without SEO.