What is SEM?
So, you have a new website. What do you do next? You will invest in SEO – this is the standard approach that everyone adopts. However, many people make the mistake of stopping at SEO. If you want your website to become a source of revenue, you must support SEO with another important component – Search Engine Marketing (SEM). What is SEM?
SEM is a term that includes the following:
- Paid advertising
- Social media advertising
- Link development
SEM has the same goal as SEO, which is to increase your website’s exposure and traffic.