So, you have a new website. What do you do next? You will invest in SEO – this is the standard approach that everyone adopts. However, many people make the mistake of stopping at SEO. If you want your website to become a source of revenue, you must support SEO with another important component – Search Engine Marketing (SEM). What is SEM?

Search engine marketing

SEM is a term that includes the following:

  • Paid advertising
  • Social media advertising
  • Link development

SEM has the same goal as SEO, which is to increase your website’s exposure and traffic.