What is onpage and offpage optimization?
SEO is traditionally divided into two broad categories – onpage SEO and offpage SEO. What do they mean? If you look closely at their names, you can guess their meaning.
On-page SEO optimization refers to those strategies that can be executed directly on the pages of the website itself. Thus, you can see the results of on-page SEO on the website itself. Listed below are a few on-page SEO strategies:
- Optimizing website content
- Correcting the HTML code
- Removing broken or dead links
- Adding Meta tags
On the other hand, off-page SEO activities take place somewhere else and do not produce noticeable effects on the concerned website. However, they play an important role in improving the website’s rank and attracting more traffic. Some off-page SEO activities are listed below:
- Creating and submitting content (articles, forums, e-books)
- Guest blogging
- Link building
- Directory submission
The essence of these two SEO strategies is captured well by the following statement. On-page SEO optimization is performed ON the website’s pages to attract greater internet traffic, while off-page SEO optimization is performed OFF the website’s pages to attract greater internet traffic.