What should you choose?
You now know that there are two main ways of increasing website traffic – search engine optimization (SEO) and pay-per-click (PPC). With SEO, you can generate website traffic for free by getting a good rank in the search results. However, this is a time-consuming and patience-testing process. If this doesn’t sound like your cup of tea, you could buy website traffic by using PPC programs. However, this strategy is expensive.
So, which approach should you use?
Here is some food for thought. It is possible to achieve the desired results with PPC techniques alone. However, these results may not be long-term or permanent. The truth is that no SEM campaign is effective without SEO. Thus, SEO must be the first step in website promotion irrespective of whether or not you plan to invest money in PPC.
Hands down, SEO is the most powerful and effective SEM tool. With that said, however, you must look at the larger picture if you intend to get the maximum results out of your internet marketing campaigns. In other words, you must look at SEO as well as PPC.