SEO and PPC are two distinct concepts. While the former is organic/natural marketing, the latter is paid advertising. Search engines usually differentiate PPC ads from organic results by placing the former under headings like Sponsored Links or Sponsored Ads. On web pages that are crowded with data, this practice helps PPC ads grab users’ attention.

Let’s try to understand the difference between PPC and SEO with an example. Suppose you have a website that covers women’s fashion – clothes, handbags, shoes, jewelry, etc. When a woman enters the query fashion handbags in a search engine like Google, you want the search engine to display your website in the first page itself. This is where SEO techniques can help you. With proper implementation, SEO techniques can assist in getting your website to the front page for this particular term. PPC techniques can put your website in the Sponsored Links section, which is displayed beside the natural search results.

PPC VS. SEOSo, how does SEO stack up against PPC? Here are some eye-openers:

  • SEO delivers fabulous ROI in the long run while PPC provides quick results
  • SEO is tough to quantify while PPC is measurable
  • PPC is more expensive than SEO
  • SEO demands a lot of effort and patience

Thus, one can easily conclude that PPC is a short-term strategy while SEO is a long-term investment.