PPC marketing stands for pay-per-click marketing. As you can guess from the name, this is a paid advertising model. Also known as cost-per-click marketing, this model is technically a part of SEM. However, the term is used interchangeably with SEM in some contexts.
This sponsored online advertising technique helps in driving traffic to the target. The idea of PPC is extremely simple. The advertiser places the ads on search engines and/or relevant websites. The advertiser pays the publisher (search engine or website owner) only when an internet user clicks on the advertisement. That is how this technique gets its name. PPC is very useful in determining the cost effectiveness and profit generation of an internet marketing campaign.
Search engines usually differentiate PPC ads from organic results by placing the former under headings like Sponsored Links or Sponsored Ads. On web pages that are crowded with data, this practice helps PPC ads grab users’ attention.
You will find several PPC management services that compete with one another aggressively and intensely. However, the two biggest giants in this area are undoubtedly Google Adwords and Bing Ads.