Check your inbox and you will see a few promotional emails from a variety of brands. Why do companies engage in this practice? The reason is that email marketing is incredibly useful. The type of benefits this type of marketing offers is numerous and unparalleled.

If you find that difficult to believe, here are a few points that will make you think again:

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  • Highly cost effective – Compared to other sponsored marketing campaigns, email marketing is very inexpensive. Yet, it manages to deliver immense results. Thanks to automated marketing tools, you do not have to do much to remind your target audience of who you are and what you do
  • Easy to monitor – The ROI (return on investment) is one of the most important benchmarks in the eyes of a business. With email marketing campaigns, determining the ROI is painless and quick. Several programs allow you to monitor open rates and click through rates
  • Get Personal – Other marketing tools target large groups of people. As a result, you cannot get personal with individuals. With email marketing, you can easily get personal with your target segment. By simply including ‘First Names’ in your emails, you can enhance the effectiveness of your marketing campaign

If executed properly, email marketing can be the most effective weapon in your arsenal. On the other hand, a lackadaisical implementation can have the opposite effect. You cannot afford to ignore email marketing. At the same time, it is better to avoid email marketing if you cannot guarantee absolute seriousness and commitment to the campaign.