Have you heard of the p hrase ‘Content is King’? In the virtual world, this statement is an undeniable truth. Can you imagine an internet without content? Web pages would be blank and forums would be empty. Social media would not even exist! The internet would be a barren world devoid of life. Thus, it would be correct to say that the phrase ‘Content is King’ is an understatement. A more accurate statement would be this – ‘Content is Everything’!

There is no doubt that a website’s theme and design play a big role in attracting customers. If you want to hold on to these customers, however, you will have to invest in content development. You could think of the relationship between website design and website content in the following manner – the former is like clothing while the latter is like the flesh of the body.

You should not put any content on your website, however. This is a big mistake. Instead, you should develop relevant content for your website. You should ensure that this content is optimized for the search engines. Why? Optimized content will enhance your website’s ranking in the eyes of search engines like Google, Yahoo and Bing.

When developing content for your website, you should keep in mind the important keywords. If your content does not target any keywords, you will not make any money. Therefore, you should use keyword research tools, which can help you identify popular keywords. Once you know what you are targeting, you can develop the relevant content.