Of all the inventions in history, there is no doubt that the internet is mankind’s greatest and finest achievement. In just a handful of years, the internet has managed to touch the lives of almost every human on the planet. It has radically transformed our lives:

  • It has annihilated geographical boundaries and brought the world closer
  • It has allowed people to share their thoughts, memories and data with one another
  • It has changed the way we work and do business

internet-marketingDo you know how many people are on the internet? It is estimated that 34% of the world’s population are online. This translates into roughly 2.5 billion people, which is a humongous number of people. The best part is that this number is only going to get bigger. What does this mean for you and me? It means that the internet offers us an incredible opportunity to make money. For this purpose, you will need to have an online footprint. As far as advertisers and marketers are concerned, the internet is an effective and inexpensive tool to increase awareness of one’s brand. Is it any surprise then that ‘internet marketing’ is the mantra of modern marketers?

The process of using the internet (e-mail, forums, social media, etc.) to increase brand awareness, customer base and sales is known as internet marketing. The internet has added a new dimension to the activities of advertising, promotion and branding. You had better hop onto the bandwagon or you will be left behind.

If you want to create a formidable online presence for yourself or your organization, you will need to understand the basics of the game. The purpose of this website is to educate and inform people about the importance of internet marketing and content development.